Cleveland State’s College of Business hosts panel of experts on new frontiers in Internet marketing, Nov. 29

Is your
company getting the most out of the Internet to drive sales and keep customers?
How can you improve your Internet marketing success? Cleveland State’s Nance
College of Business will present a panel of experts on new trends in Internet
marketing as part of its series of lunchtime events entitled “NOON@NANCE:
Current Trends and Best Practices in Marketing,” beginning Tuesday, November 29
from 11:30 a.m.-1:00 p.m.

This free discussion and networking event, Internet Marketing: Search Engine, Affiliate and Email Marketing will
be held at the Nance College of Business Administration, located at 1860 East
18th Street, room 118. Attendees are welcome to bring their lunches; refreshments
will also be provided by the sponsors, Cleveland State’s
Department of Marketing and the student chapter of the American Management
Association.

Significant changes have taken place in the Internet
marketing industry in the past year—and even more dramatic changes are on the
horizon. The November 29 event will examine how some of Cleveland’s leading companies are using web-based tools in new
ways to build sales and retain customers. The moderator is James D’Orazio, instructor
in the College’s Department of Marketing.

Featured panelists include:

• Paul Elliott [1], President, eMergent
  Marketing
• Jon Eggleton [2], Director, Online
  Marketing, AG Interactive (an American Greetings company)
• Patrick Duncan [3], Vice
  President, Joann.com for IdeaForest, Inc.

Discussion topics include:

• Search Engine
  Marketing: How can Google, Yahoo and MSN help you build awareness of your
  company and your products
• Affiliate
  Marketing: Work with web sites that attract your target market to drive
  targeted traffic to your site
• Email Marketing:
  Design campaigns that improve customer retention

To register, please email j [dot] dorazio [at] csuohio [dot] edu, go to the Nance
College of Business web site at http://www.csuohio.edu/cba/mkt/register_noon.html [4],
or call the College at (216) 687-4771

Location