The Plain Dealer should desist and apologize for trying to lure city employees to the suburbs.
The PD has put out a “Dear Mayor or Community Director” letter seeking ads that will lure city employees, now free from the residency law, to the suburbs.
The Pee Dee’s stake in this attempt to migrate city residents to the suburbs: advertising.
Here’s what the pitch says:
“On Thursday, June 11, 2009, the Plain Dealer reported on the end of the Cleveland Residency Rule for the City of Cleveland city workers. The end of the residency rule means that city workers can move to the suburbs immediately.
“These workers are heavily concentrated in the zip code 44111, West Park.
“This is a great opportunity for suburbs like yours to specifically market to these residents with stable jobs and growing families, to consider your city as an option for relocation.”
Mayor Frank Jackson should immediately call upon the PD to stop this campaign to remove Cleveland residents to the suburbs.
What kind of Regionalism – which the PD constantly says we need – is this?
The plea asks for internet ads that will help lure people from the city.
Under “DETAILS OF THE PROGRAM” the PD offers a direct mail portion, stating “8 by 10 full color postcard, delivered to 6,606 residents of 44111 who earn at least $40K in income.”
For an Internet portion, the PD offers “Banner ads delivered to the real estate homepage and the city section of Cleveland.com. with 25,000 impressions and ads that will remain “live for 30 days.”
The cost, according to the Plain Dealer, $4,500.
So for a campaign for $4,500 the PD will sell out the city of Cleveland.
Great people.
For more information call, Misty Pennock at 216 970-5928.
Or maybe contact Publisher Terry Egger at 999-4216 or Editor Susan Goldberg at 999-4123 and tell them of your pleasure or displeasure at the PD trying to help carve up what’s left of the carcass we called Cleveland.